A logo makes your business instantly recognizable.
It helps build credibility.
And, it adds some personality to your business.
Brand identity is about how you make people feel — not about the products or services you sell.
And though it can feel like strong brand identities are reserved for the large brands like Apple or Starbucks, every business can — and should — create a strong brand identity.
It doesn't have to be a huge project.
In a world where trust is eroding, top business owners are more focused than ever on creating consistency, congruency and authority throughout their marketing and within their branding, which ALL leads to trust.
Branding is a huge potential asset to businesses, nonprofits, and organizations of all kinds.
Unfortunately, many brands struggle to get the results they should be getting.
Often times, these brands are making the same common, seemingly-innocent mistakes over and over again.
Marketing is one of the most important skills business owners need to know…
And even if you’re an employee or working in corporate, marketing yourself is crucial to attract new roles and advance your career.
Here are the 3 key marketing principles EVERY person needs to know!
If your product or service looks exactly the same as other offers in the marketplace, then you’ll have a hard time growing your business.
Ideally you’ll want to position your product as the “premium” offer.
Meaning that it has exclusivity and not everyone can simply choose whether they want it or not.
Maybe your whole branding is different from the competitors. Or maybe interested customers must pass a qualification phase.
Either way, you need to create a sense of “specialty” around your brand.
Knowing your ideal customer will either make or break your business.
If you try to sell your product to everybody, then you’re just throwing money out of the window.
You need to get super clear on which people actually want and need this product…
And then you have to get it in front of them.
It’s also worth noting that we have to choose the right marketing medium that fits our target market (social, digital ads, TV, newspapers, billboards, etc).
Offering is not how you position the product but what the product actually is and what marketing message comes with it.
You’ve probably heard about the importance of an USP - “unique selling proposition”.
It’s the one thing that makes your product or service different and why customers should choose YOU.
Once you have your USP, you need to put it in writing and explain to potential buyer’s how they’ll benefit from this. What’s in it for them?
Elon Musk Got The SNL Invite Because Of...His BRAND.
Elon Musk is now the 3rd richest person in the WORLD.
And his ideas have put him front and center in front of the entire planet.
In other words, he has built incredible AUTHORITY where people now TRUST what he says.
He speaks, and people assume it's true...
When you think of Tesla, you think of who? Elon Musk.
Space X? Elon Musk.
This is how a guy with no entertainment experience can land one of the most coveted hosting spots on prime time TV in America.
Elon isn’t just building brands. He IS THE BRAND.
For a long long time Elon has placed himself in the media to grow his companies.
His name drives sales, attracts investment, and influences the market.
If you want to increase your sales and authority...you must do the same.